Hawaii meth project features DTI data

The Hawaii Meth Project® has announced the next statewide wave of its public service messaging campaign. The new television, radio, print, and online advertising portrays the dramatic effects meth can have on the user and the devastating impacts on friends and family.

“As a result of the Hawaii Meth Project® our young people are more aware of the dangers of using meth and are less likely to try it,” said Michael Broderick, President and CEO of the YMCA of Honolulu. “The new campaign really speaks to how meth impacts and destroys not just the user, but their strongest and most important relationships.”

The media release references data from the 2010 Quest Diagnostics Drug Testing Index™ which cited that workers in Hawaii are four times more likely to test positive for methamphetamines than the national average in workplace drug testing.

To learn more about the campaign, click here to read the full article.

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